The most effective and fair response has been the subscription model
where mastheads place a soft/hard paywall in front of their content,
encouraging their audience to subscribe for complete access.
Subscription revenue then flows through the business operations to
support the masthead and their ability to continue to produce and publish
quality journalism.
The subscription model does not replace traditional revenue raised by
advertising, in terms of equivalent dollar value, however it still
remains the most effective means to counter the free delivery model
utilized by the concentrated digital media distributors.
The subscription model is a model that Freedom Publishers Union supports.
I personally, along with everyone at Freedom Publishers Union, appreciate
the quality of the information and data produced by the Digital Platforms
Inquiry, compiled and published by the ACCC.
The quality of the report, its findings, extensive data produced and the
23 recommendations is not only industry leading but world leading and is
yet to be matched.
Freedom Publishers Union specifically supports recommendations 3, 6, 7,
9, 11, 15, 16, 17 and 23.
After careful internal consultation and extended consideration, Freedom
Publishers Union does not support recommendation 8.
Furthermore, it is of the opinion of Freedom Publishers Union that
recommendation 18 requires further review before we can commend it as
outlined in the Digital Platforms Inquiry.
Any specific recommendation(s) absent from our conclusion does not mean
we commend or do not commend the absent recommendation(s).
Instead, Freedom Publishers Union has a restricted scope of interest for
the Digital Platforms Inquiry and the absence of any specific
recommendation(s) should simply be interpreted to be outside the scope of
interest and our review process of the Digital Platforms Inquiry.
Additionally, the specific recommendations we have outlined in our
conclusion may not be explicitly relevant to our restricted scope of
interest, instead may have simply been brought to our attention as a
matter of wider external interest, and what Freedom Publishers Union
believes to be relevant to the wider interest of the general public
and/or to improve the industry and media standards and practices.
Our response and conclusion to the Digital Platforms Inquiry should
certainly not be viewed as any kind of indication that we intend to rest
the issues surrounding digital platforms and associated rights.
Freedom Publishers Union intends to continue to pay specific attention to
not only the matters of interest and concern that have arisen from the